Cookies

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help ensure the proper functioning of the website, analyze usage, and enable personalized content and advertising.

2. How We Use Cookies

The Happia.Life platform uses cookies for the following purposes:

  • Essential cookies – necessary for basic site functionality (e.g. login, navigation, saving preferences)
  • Analytics cookies – used to understand user behavior and improve the platform (e.g. Google Analytics, Yandex.Metrica, Microsoft Clarity)
  • Marketing cookies – used to show personalized ads and enable retargeting (e.g. Meta Pixel, Pinterest Tag)

3. Managing Your Cookie Preferences

When you first visit the site, you will see a banner that allows you to choose which types of cookies you accept. We use CookieYes to manage your cookie consent.

4. Third-Party Services That Set Cookies

We use the following third-party services that may also set cookies:

  • Google Analytics 4
  • Meta Pixel (Facebook, Instagram)
  • Microsoft Clarity
  • Yandex.Metrica
  • Pinterest Tag
  • CookieYes (consent manager)

These providers have their own privacy policies and may process data outside the EU, such as in the United States.

5. Cookie Storage Duration

The duration of cookie storage depends on the type and provider:

  • session cookies are deleted when you close your browser
  • persistent cookies may be stored from 1 month to 13 months

6. Legal Basis for Using Cookies

According to § 25 of the German Telecommunications-Telemedia Data Protection Act (TTDDG), cookies and similar technologies may only be used with the user’s prior consent, except where strictly necessary for the technical operation of the site.

Strictly necessary cookies do not require consent and are processed based on Art. 6(1)(c) or (f) of the GDPR. All other cookies (e.g., for analytics or marketing) require explicit consent under Art. 6(1)(a) GDPR and § 25(1) TTDDG.

7. Summary of Cookies Used

Note: The following cookies and tracking technologies are used on this website. Data processing is based on your consent (Art. 6(1)(a) GDPR), except for strictly necessary cookies.

Analytics Cookies:

  • _ga, _gid (Google Analytics): Distinguishes users and tracks usage. Retention period: up to 13 months
  • _clck, MUID (Microsoft Clarity): Heatmaps, click tracking, and session recording. Retention period: approx. 12 months
  • _ym_uid, _ym_d (Yandex.Metrica): Session tracking and user identification. Retention period: approx. 12 months

Marketing Cookies:

  • _fbp (Meta Pixel): Retargeting via Facebook/Instagram. Retention period: approx. 3 months.
  • _pin_unauth (Pinterest Tag): Advertising and retargeting on Pinterest. Retention period: up to 12 months
  • ckid, sib_cuid (Brevo): Email click/open tracking. Retention period: up to 6 months

Strictly Necessary Cookies:

  • cookieyes-consent: Stores user cookie preferences. Retention period: 1 year

Legal basis: Art. 6(1)(c) GDPR

8. How to Disable Cookies

You can disable or delete cookies in your browser settings at any time. However, some website features may not function correctly without essential cookies.